Mindful Flow by Design: How Karin Transformed Yoga Sequencing with Heart and Purpose
Welcome to a space where mindfulness meets purposeful design.
At Eco Yoga Store, we deeply believe that "the world doesn't need more things. It needs better ones." It’s a philosophy that guides everything we curate, from lifetime-guaranteed practice foundations like the iconic Manduka PRO Series—built on an unwavering dedication to quality over quantity—to tools that inspire your practice off the mat.
True quality isn’t just about durability; it’s about intention, heart, and creative flow. That’s why we are beyond thrilled to introduce Karin and her beautiful collection of Visual Yoga Sequencing & Mindful Journaling tools.
Karin’s journey from corporate communications leader to passionate yoga teacher and designer is a masterclass in bringing mindful creativity to life. Through her charming "yoga cricket" Toby—a stick figure thoughtfully designed with antennae for deep sensing and wide eyes for curiosity—she has transformed how teachers and practitioners map out their flow. Crafted sustainably in Germany with high-standard, vegan, lay-flat designs, Karin’s journals, magnets, and reusable stickers embody the exact same uncompromising craftsmanship and longevity you love in your Manduka mat.
Read on to discover the heart, passion, and story behind Yoga Journaling…
Meet Karin — The Story Behind Yoga Journaling
It all started with a stick figure.
But before that stick figure, my working life had looked very different. I trained as a journalist and spent years in Swiss corporate communications, eventually as Head of Communications at a major Swiss insurer, and later in digital sales leadership. Demanding, high-profile work that taught me a lot about clarity, precision, and storytelling. But I always felt most alive when I was building something tangible with my own hands.
In 2018, I completed my first yoga teacher training, and from the very first class I planned, I was hooked on sequencing. Something about it let my creativity truly flow. Arranging poses in beautiful, purposeful ways, mapping them out in my notebook, watching a class come to life on the page before I ever stepped onto the mat.
Many of the poses I loved most didn't have official names, and I needed a way to sketch them. That's how my little "yoga cricket" Toby was born, a stick figure with a certain something extra. Two antennae, because that's what yoga is really about: perceiving, feeling what's there, staying present. And big eyes, for curiosity and openness. Toby has been at the heart of every product I've made since.
When the Corona pandemic forced me to temporarily close my yoga studio, I started sharing my creative sequences on Instagram and was completely overwhelmed by the response. Over 130,000 people now follow along, and it's their engagement with the sequences and with Toby that pushed me to build something more permanent.
The community started asking for a book, a collection they could hold, plan with, return to. That's how Chakra Flow was born, followed by the 30-Day Yoga Challenge. More products followed, most of them designed to support fellow yoga teachers in planning their classes: my reusable StickPlayFlow stickers, the Yoga Sequencing Magnets that let you physically arrange a sequence before class, and a beautiful notebook to hold it all together. By 2023, Yoga Journaling had grown enough for me to leave corporate life behind and focus on it full-time.
From the very beginning, I made a decision that shapes every product I put into the world: quality over quantity. The world doesn't need more things. It needs better ones. My books are bound to the highest standard, vegan, and open completely flat so they can sit on the mat while you practice. Every product is designed here in Switzerland and manufactured sustainably in Germany. Nothing rushed. Nothing outsourced to the cheapest supplier.
That's why partnering with Eco Yoga Store felt right from the very first conversation. We recognized in each other the same commitment to quality, thoughtfulness, and care for the customer. I'm delighted that Yoga Journaling is now available to yogis and teachers in New Zealand and Australia, in the hands of a team that shares our values.
Bringing Intentional Design to Your Mat
Karin’s commitment to thoughtful, sustainable craftsmanship mirrors our core ethos at Eco Yoga Store. Just like unrolling a Manduka PRO mat—designed to support a lifetime of practice without wearing down or adding to landfills—investing in beautifully made, high-function tools like Karin's allows us to slow down, honor our practice, and choose quality over quantity every single time.
Whether you’re a yoga teacher mapping out your next inspired class or a practitioner wanting to deepen your personal journey, these mindful journaling tools are made to sit seamlessly at the edge of your mat for years to come.
We are so proud to bring Karin’s creative vision from Switzerland to our community here in New Zealand and Australia. Explore the full range of reusable sequence stickers, magnets, and lay-flat journals today in our Visual Yoga Sequencing & Mindful Journaling Collection and bring a little extra mindfulness—and a touch of Toby’s curiosity—to your practice.
